Last updated: 15 October 2026
Abund Ltd decides how and why the personal data described here is used. In data protection terms, we are the controller. Our ICO registration is ZC190335.
This notice covers the personal data we collect through abund.co.uk, through our business correspondence, and through our commercial relationships with platforms, brokers, banks and index providers.
It does not cover the people who use our clients’ platforms. Abund provides an index calculation service to regulated platforms. Those platforms hold the customer relationship, hold customer assets, and carry out every transaction. Where a platform handles data about its own customers, that platform is the controller and its privacy notice applies — not ours.
Cookie
Provider
Purpose
Duration
Essential
_ga, _ga_*
Google Analytics
Measures how visitors use the site (visits, sessions, pages viewed) so we can improve it. Set only if you accept analytics cookies.
2 years
No
What you give us. Your name, business email address, company name and job title when you fill in a form, email us or book a meeting. Whatever you write in your message. Scheduling details when you book a call. Contract, billing and signatory details once we are working together.
We only ever ask for business contact details. Please do not send us anything sensitive — health information, religious or political views, biometric data, or anything about criminal offences. We do not want it and have no basis for holding it.
What we collect automatically. When you visit the site we record limited technical information: your IP address, roughly where you are, your browser and device, the pages you look at, where you arrived from, and when. Analytics data is collected only if you have agreed to it — see our Cookie Policy.
What we get from elsewhere. We may pick up business contact details from public sources such as company websites, LinkedIn or Companies House, and from introductions made by partners and investors, so that we can get in touch about our services.
This describes how our service is built, because it is the question institutional readers ask first.
Abund receives index parameters and returns constituent weights. No customer identifiers, account balances, wallet addresses or personal data about a platform’s customers are sent to Abund as part of index calculation. The calculation runs on market data and published methodology rules, not on anyone’s individual holdings.
That is a description of how the system is designed, not a guarantee about every possible circumstance. If a platform did send us something of that kind — in a support ticket or a diagnostic file, say — we would handle it as described below and delete it once the issue was closed.
We use personal data for the reasons below. Data protection law requires us to have a lawful basis for each one, so we have set that out too.
What we do
What we do
Reply to you and arrange meetings
Legitimate interests — you asked us to
Negotiate, agree and deliver a contract
Performing a contract, or taking steps before entering one
Tell businesses about what we do
Legitimate interests — promoting our services. You can object at any time
Send marketing emails to individual subscribers
Your consent, where the law requires it
Understand how the site is used, and improve it
Your consent, given through our cookie banner
Keep our systems and business secure
Legitimate interests — protecting what we run
Meet our legal, accounting and tax obligations
Legal obligation
Where we rely on legitimate interests, we have weighed our interest in running and promoting a business-to-business service against your rights, and concluded it does not override them. Ask us and we will explain how we reached that.
We do not sell personal data, and we do not share it so that other companies can market to you.
We share it with suppliers who work on our instructions — hosting, email, analytics, scheduling, CRM and accounting. Ask us and we will tell you who they currently are.
We share it with our professional advisers — lawyers, accountants and auditors, all under a duty of confidence.
We share it with regulators, law enforcement or courts where the law requires it.
And we may share it with a buyer or investor if we sell, finance or reorganise the business, under confidentiality.
Some of our suppliers are based outside the United Kingdom. When personal data goes abroad, we rely either on UK adequacy regulations covering that country, or on the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
What
How long
Enquiries that go nowhere
24 months from when we last spoke
Prospect and CRM records
Until you object or ask us to delete them; reviewed every 24 months
Contracts, billing and related correspondence
7 years after the relationship ends, as UK accounting and limitation rules require
Website analytics
2 years
Records of your marketing choices
As long as we need them to honour your choice
When the time is up we delete the data or anonymise it so it can no longer be traced back to you.
You can ask us to give you a copy of what we hold about you, correct anything wrong or incomplete, or delete it where we have no good reason to keep it. You can ask us to pause what we are doing with it in certain circumstances. You can object to anything we do on the basis of legitimate interests, and you can object to marketing at any time without giving a reason. You can ask for the data you gave us in a format you can take elsewhere. And where we rely on your consent, you can withdraw it at any time — that does not affect anything we did beforehand.
Email privacy@abund.co.uk and we will respond within one calendar month. We may need to check who you are first. There is no charge unless a request is clearly unfounded or excessive.
Our Cookie Policy explains what we use and why. Non-essential cookies are set only with your prior agreement, and you can change your choice any time using the Cookie settings link in the footer.
If we have handled your data badly, tell us first at privacy@abund.co.uk so we can put it right.
You can also complain to the Information Commissioner’s Office, the UK’s data protection regulator:
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF · ico.org.uk/make-a-complaint · 0303 123 1113
If you are in the European Economic Area, you can complain to your own country’s regulator instead.
We review this notice at least once a year. The date at the top tells you when it last changed. If something material changes, we will tell our clients directly.
If you have any questions about this, contact us at privacy@abund.co.uk or write to us at Abund Ltd, 2nd Floor College House, 17 King Edwards Road, London, HA4 7AE, United Kingdom.
